Watch this, go to Google Search Console, click on performance, then search results. Click the little AI box right here. Say show me queries with high impressions, but a low CTR in the last 28 days.
Now you'll see every keyword Google's already showing you for, but nobody's clicking.
These are the easiest wins on your entire site. Change your meta title to make it more enticing. Add a section on that page that mentions that keyword and add some internal links from other pages with that keyword as the anchor text.
Super easy, common SEO for more help ranking.