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Google Business Profile categories affect Map Pack visibility, and a competitor-category audit can reveal relevant categories missing from a profile.
If you have a Google Business Profile, check this ASAP. Go to your profile, hit edit, and go to business categories.
Go to Chrome Store and search GMB Spy. Download it and go to Google Maps. Search your service and city, and click on the competitor ranking number one.
Open GMB Spy, and you can see all the categories they have. These are big ranking factors in the map pack. Go back to your profile and add any you're missing to match.
Comment SEO if you want help ranking higher.
Google Business Profile categories affect Map Pack visibility, and a competitor-category audit can reveal relevant categories missing from a profile.
Compare categories used by top local competitors, then add only categories that accurately describe the business's actual services.
This source is connected to Google Business Profile categories.
Open GMB Spy, and you can see all the categories they have. These are big ranking factors in the map pack. Go back to your profile and add any you're missing to match.