Source record
The AI Search tactics worth your time vs the ones that aren't.
Buying backlinks: relevant. Blog comments: very outdated. Original data and research: very relevant.
Digital PR: very relevant. Keyword stuffing: outdated. Give an answer in the first 100 words: very relevant now especially.
Page speed: relevant if it's actually slow; most of the time, outdated. Topical authority: very relevant. Chasing one keyword: very outdated.
You've got to own a topic now.
Good reviews: relevant, especially if they have descriptive information in them. Domain authority score: outdated. Domain authority score is just an external signal, guys.
Do not focus on this.
Follow for more information on how to come up higher in AI search.
For AI search, the source prioritizes original data, digital PR, topical authority, descriptive reviews, and direct answers over DA scores or keyword stuffing.
Audit AI-search work against this split: invest in original research, PR mentions, topical coverage, answer-first pages, and descriptive reviews; deprioritize DA chasing and keyword stuffing.
This source is connected to AI search tactics prioritization.
Original data and research: very relevant. Digital PR: very relevant. Keyword stuffing: outdated. Give an answer in the first 100 words: very relevant now especially.