Watch this. If you go to your Google Search Console, click Performance, then Pages. Find a page or a blog that gets a lot of clicks.
Like for us, our AI visibility checker is pretty popular.
Open that in a new tab and turn on average position and go over to Queries. Sort by position and find keywords between 11 and 20. Find one with a lot of impressions that targets a main service like roof repair Tulsa.
Click on it to see which page is ranking for it. Then go to your high performing page and find a place to add a link to it.
This passes authority from a page Google already trusts to a page that Google's not so sure about, which helps it rank higher, which makes you more money. If it's too much work, just give us a call and follow for more.