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AI-generated self-promotional content can create short-term AI/search visibility while increasing future policy and quality risk.
What are some SEO disasters you are seeing by people trying to do generative engine optimization, trying to get cited more in LLMs? Using AI to generate lots of content. That's like the main way that people are putting themselves into risky situations.
There's a lot of manipulative stuff.
Putting articles on your website that call you the best company and all the different categories that you care about. Yes, it works for AI search for a while, it works on Google for a while, but they're clearly identifying it, starting to nullify it. We're in these early days.
A lot of things work for GEO, but I really wouldn't be surprised if I've been calling it like Google dropping like an atomic bomb on all of these search results in the next few months.
We'll see. I heard a crazy rumor that self promotional listicles are now actually hurting brands visibility in LLMs. For people who don't know what self promotional listicle you're writing.
Like a best X for Y article?
The best standing desks for offices, you put yourself No. 1. I've heard rumors that it LM will be like, oh yeah, this is a reputable brand, but I didn't include them in my recommendations because they had this suspicious article where they put themselves number one.
AI-generated self-promotional content can create short-term AI/search visibility while increasing future policy and quality risk.
Avoid scaling AI-generated self-praise pages as a GEO shortcut; build credible category proof and third-party evidence instead.
This source is connected to Self-Promotional Listicles.
Using AI to generate lots of content. That's like the main way that people are putting themselves into risky situations. There's a lot of manipulative stuff. Putting articles on your website that call you the best company and all the different categories that you care about...