Source record
The source recommends choosing early marketing channels where the audience pays attention, the brand has energy, and it can provide unique value.
What is something most SEOs still believe that stopped being true a couple years ago?
Links matter more than mentions. I don't think they do. I think mentions matter more than links.
If you're still link building, I have great news: you can stop. You don't have to do it. It's like washing chicken.
You don't have to do it, man. Just stop.
You can see where this train is going: mentions. Less people are putting up niche blogs than before. More people are posting on YouTube, are posting on Instagram.
The future is big platforms dominating more and more of what gets surfaced, what's popular, what people think about topics, what people think about products, what people think about brands.
You have to be present in these places with a message that resonates, with content that gets watched, listened to, read.
If you were starting a brand, brand new company today, you had zero audience, you had zero reputation, what would your marketing look like or your first 90 days of marketing look like?
I will always pick channels, tactics that do three things. One, serving my audience in the places they pay attention. Second one is, I don't think it is worth your time, energy to do something where you have no personal passion.
The third one is, I would need something where I can provide unique value that nobody else provides.
What is something different that I'm doing in this place where my audience pays attention that other people are not doing?
The source recommends choosing early marketing channels where the audience pays attention, the brand has energy, and it can provide unique value.
Prioritize channels by audience attention, internal energy, and differentiated value before committing the first 90 days of marketing.
This source is connected to Channel Strategy.
I will always pick channels, tactics that do three things. One, serving my audience in the places they pay attention. Second one is, I don't think it is worth your time, energy to do something where you have no personal passion. The third one is, I would need something where I can provide unique value that nobody else provides.