Source record
AI feedback on a marketing agency strategy can mirror what the client wants to hear rather than expert judgment.
I know you're doing this. Don't even pretend that you're not. Let's say that your marketing agency sends you a strategy that they wanna implement.
A bit of work that they're doing.
You are either taking what they've sent and putting it into AI To get it broken down for you so you understand it more, which is fine. Or you're giving it to AI And you're asking if it's a good idea or if there's anything else that could be done to improve it. ChatGPT, Claude, Gemini.
None of them are experts in anything.
They are unbelievably biased towards something they think you wanna hear. Especially ChatGPT. My god.
Person that sent you that has probably got, like, 10, 15 years of experience.
So when you get that output from AI And then you copy and paste it into an email and send it back to them, the person on the receiving end has to go through the AI response that you've sent them, make sense of it and send you a reply. And you and I both know you're gonna put that straight back into AI
AI feedback on a marketing agency strategy can mirror what the client wants to hear rather than expert judgment.
Use AI to clarify an agency proposal, but discuss strategic objections with the specialist instead of forwarding unvetted AI feedback as the final critique.
ChatGPT, Claude, Gemini. None of them are experts in anything. They are unbelievably biased towards something they think you wanna hear.
Base2026 attributes this public source record to @webhivedigital, published 2026-06-10, with the original platform link and correction/removal path kept on the page.