@joshuamaraney

Here's another terrible and atrocious Google Ads audit that I've just completed for a client this client is a big accounting and auditing firm with a national coverage the first thing is that they're using max conversions.

If you go into the conversion section in Google Ads, you can see that the conversion tracking is not set up correctly the conversion, the main one that they're tracking is people actually clicking on the Contact Us page, not completing the contact form, but the Contact us page they're not tracking any conversions well at all and if they're using a max convert strategy, obviously it's not gonna work at all and obviously

you can see it's a stuff up before we start, if we look in the search campaigns, and again we've seen this so many times, we click on the ad groups and they've got one or two ad groups with lots and lots of broad keywords.

We keep on saying this, please guys just listen to me, broad keywords don't work. Google just match you with the biggest junk in the world and you're just gonna waste your money if we go look at the search term reports on both of these search campaigns, you can see the junk that they're coming up for.

People are searching and clicking for them and they're coming up for business funding, business loans, small business loans, jobs, junk straight away you can see what has happened with this account literally I don't Think there's any clicks that are coming to them for the services that they offer.

Google are using broad match keywords and are matching them with words that are totally irrelevant to them. They're literally throwing money down the drain. You can see straight away what is going on here and it's quite a easy fix guys.

I've said this so many times.

Just because you're using a agency or so called expert in Google, majority of people don't know what they're doing. They're just following the playbook and they're just wasting your money. They're gonna start doing so much better on Google Ads once we fix it up.

We're gonna do tight ad groups, we're gonna do better ads, we're gonna do better conversion tracking.

We're gonna add negative keywords, we're gonna use exact match keywords and phrase match keywords only so they're gonna get the right clicks. Google Ads works so well when you do it correctly but on the flip side, if you're using people that have no idea what they're doing, you're just throwing money down the drain and you're never going to get results.