@tjrobertson52

Most website traffic now comes from bots, not humans. 5% of website traffic comes from bots. Business owners that are keeping up with this realize things are changing.

I get emails every day from businesses worried that they're falling behind.

They recognize that we're quickly entering a world where the primary user of your website is an AI agent. They're ready to rebuild their website for this AI world, fully integrate a into their workflow, and take advantage of these trends before their competitors do. And that's awesome.

If you're thinking like that, I think you're in the top 5% of businesses right now.

But here's what I tell them. We can totally speculate about what the web is gonna look like a year from now and start building towards that. And I do think we're finally getting to the point where we can make some confident guesses about what that'll look like.

If you want to take full advantage of this moment, you have to take some risk.

But before you take any risks, let's figure out what you can do right now that is guaranteed to be future proof and is also guaranteed to help you right now. So here are the main opportunities I recommend you take advantage of before you start experimenting. 1.

Create an internal knowledge base for your company.

Document all the information about your company in a way that's easy for AI to understand. You're Gonna need this before you do anything sophisticated with AI, and it can help you a lot right now. 2.

All information about your company that you're willing to share publicly should exist on your website, and it should be structured in a way that makes it trivial for AI to find that information.

3. You need to be tracking how AI does, research and ultimately recommends a brand when people are searching for the product or service that you sell. Identify the types of pages and articles that AI likes to cite before making that recommendation, and make sure you have more visible versions of those pages on your website.

Take note of all the third party review platforms and directories and discussion forums that AI sites, and make sure your brand has a strong presence there.

Not only is this the most effective form of digital marketing right now, there's no sign that any of this will become less important in the foreseeable future.