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Image SEO can create additional search and AI visibility when files are named, described, compressed, and served efficiently.
Don't ignore image SEO. This person optimized for images. 9% CTR.
If you put out lots of images with your brand name in the images, that's hundreds of thousands of people seeing your brand.
Most people with websites don't even know what to do with images. Use keyword rich file names. Descriptive alt text optional, but use webps instead of PNGs or JPEGs.
Webps are faster.
Compress your images. Tiny PNG handles all types of images. It's really good.
Those simple things and you will get so many more impressions with your images showing up on Google Images getting picked by ChatGPT.
Easy marketing real estate.
Image SEO can create additional search and AI visibility when files are named, described, compressed, and served efficiently.
Use keyword-rich image filenames, descriptive alt text where useful, WebP files, and compression so images can earn visibility in Google Images and AI surfaces.
Use keyword rich file names. Descriptive alt text optional, but use webps instead of PNGs or JPEGs. Webps are faster. Compress your images. Tiny PNG handles all types of images. It's really good. Those simple things and you will get so many more impressions with your images showing up on Google Images getting picked by ChatGPT.
Base2026 attributes this public source record to @build_in_public, published 2026-06-07, with the original platform link and correction/removal path kept on the page.