Source record
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
It's a week later and as promised, I'm gonna choose a winner of the soccer shirt competition. First of all, thank you to everyone who entered. There were thousands of comments on Facebook, on Instagram, on TikTok, on YouTube, on X, on LinkedIn, everywhere as mentioned you could enter.
So without further ado, let's go into the competition.
Just to tell you what I did, I copied all the comments into Claude. I made a program and I'm getting Claude now to choose a random winner for us. So here we go.
Jason Snuka.
He commented on Instagram. There we go. Brilliant.
He's a Liverpool supporter like me.
Jason, I'm going to reach out to you that we can arrange collection and well done guys. Thank you again to everyone who entered. Please keep on following all my pages.
I share the latest news and tips on SEO social media, Google Ads and AI and I run competitions like this on a regular occasion.
Thanks again and keep on following.
Just to tell you what I did, I copied all the comments into Claude.
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.
This source is connected to AI visibility and answer readiness.
Just to tell you what I did, I copied all the comments into Claude.