Source record
Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits.
Hey Harry, we're gonna do keep four, cut four. You ready?
Ready.
E-A-T.
Cut.
Site structure.
Site structure I wanna keep. That's important.
Internal links.
Cut internal links if we have good site structure.
Information gain.
Keep information gain. That's super important. Lessons between information AI already knows versus new information that you're giving it.
Low volume, low difficulty keywords.
Cut. I don't like the idea of keywords anymore. I like the idea of topics.
Digital PR.
Keep. That digital PR is such a cheat code.
High volume, high difficulty keywords.
Oh, you do. Cool. I don't like the keywords.
Last one is topical authority.
That's what we do like. We want that topical authority for sure.
So your team is site structure, information gain, digital PR, and topical authority.
Sounds pretty bad ass to me. I'm pretty happy with that.
Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits.
Audit speed, hosting, navigation, categories, keyword use, topical coverage, engagement, and freshness before escalating to advanced SEO tactics.
This source is connected to Technical SEO and site architecture hygiene.
So your team is site structure, information gain, digital PR, and topical authority.