Source record
AI search is more damaging to informational publishing than to business pages that target buyer-intent discovery and lead-generation queries.
TechCrunch put out this article, Google Search as you know it is over. At its Google conference, Google unveiled an AI-powered overhaul of search centered around the reimagined intelligent search box, with the company describes as the biggest change to its entry point to the web since the search box debuted more than 25 years ago.
Lots of people put up posts like Google search is officially over. Google literally put out a statement to counter this. You will absolutely continue to see blue web links in search results.
Our AI features include prominent links to the web directly within responses. AI mode is not the default experience in search.
Here's a nuance to this that nobody's talking about. AI overviews reduce clicks by 58%. This is for informational keywords.
If you are a niche blogger, if you are a publisher, these AI features will hurt you.
If you are a business trying to get customers, trying to get leads from SEO, these AI features will make no difference. Or they will help you for people who are looking. The AI still needs to refer people to a business.
Google's AI mode is not going to retile your roof. It's not going to be your pants. It's not going to be your CRM.
Target the language people search for when they are looking to buy your brand or make a discovery call. Then Google's new AI features will recommend you and you will not get displaced by the huge reduction of clicks to informational content.
AI search is more damaging to informational publishing than to business pages that target buyer-intent discovery and lead-generation queries.
Prioritize pages for people who are ready to buy, compare providers, or book a discovery call instead of relying only on informational content that AI answers can replace.
This source is connected to Buyer Intent SEO.
If you are a niche blogger, if you are a publisher, these AI features will hurt you. If you are a business trying to get customers, trying to get leads from SEO, these AI features will make no difference. Or they will help you for people who are looking.