Source record
Traffic drops during a Google core update rollout should be treated as temporary volatility until the update finishes.
Google are rolling out their second core update of the year, and over this weekend some serious stuff went down.
The update actually started rolling out on the 21st May, but it was on the 30th of May that people started to see some serious movements. And by that I mean that a lot of sites saw ranking and traffic drop. And this is happening pretty much across every industry.
Before you start freaking out about this, you need to know this happens with pretty much every core algorithm update, and the rankings that you currently have are not necessarily what they're gonna stay at. I've seen this happen loads before with other algorithm updates.
It's not different traffic currently, and where you're currently ranking is not something you should be worrying about right now.
Once this update is finished rolling out, that's the time to analyse your site, content, rankings, and what has changed to figure out what you need to do. Don't freak out. I'll let you know when it's done.
Traffic drops during a Google core update rollout should be treated as temporary volatility until the update finishes.
Wait for the update to finish before diagnosing losses, then compare rankings, content, and traffic against the pre-update baseline.
This source is connected to Core Update Analysis.
Before you start freaking out about this, you need to know this happens with pretty much every core algorithm update, and the rankings that you currently have are not necessarily what they're gonna stay at.