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@harrysandersseo TikTok profile avatar

@harrysandersseo

2026-06-03

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.

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If your Google ads disappeared tomorrow, would your business actually survive?

I put together this calculator that shows you the real three-year costs that most people aren't thinking about. It's insane. Let me walk you through it.

Google ad costs increase 10 to 20% every single year in most industries, like 90% of industries. But meanwhile, businesses that show up organically in Google get the same clicks for free, especially if they're coming up in AI search now, which is all the rage. And that traffic, it compounds over time, rather than just disappearing when you stop paying.

I ran the numbers on a typical trader spending two grand a month in Google ads. And over three years, $72,000 with rising costs each year. But the businesses ranking organically above those ads, they were getting the equivalent of four to 5,000 a month in free clicks.

That's 150,000 in value over that three years.

So from an investment perspective, that just keeps on growing rather than resetting to zero every month. Ads have their place, don't get me wrong, but if they're your only strategy, you're just renting customers instead of owning them. It's kind of like shooting yourself in the foot.

I made this free Claude skill that you can paste it in. You just give it your industry and your ad spend, and it's gonna come back with exactly how much that you're overpaying. So come on ad spend, and I'll send it to you.

Source Intelligence

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AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.

AI visibility and answer readiness · asserts

  • Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.

Questions this source answers

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What is this source mainly about?

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.

What should an operator take from it?

Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.

Which topics does it connect to?

This source is connected to AI visibility and answer readiness.

What public evidence supports the record?

But meanwhile, businesses that show up organically in Google get the same clicks for free, especially if they're coming up in AI search now, which is all the rage.