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AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Here's how to use Google's new secret agentic testing tool to see if it can understand and navigate your website so that you come up in AI search. It'll take you 30 seconds. Let's jump in.
First you wanna open terminal. You can search for that on your computer, searching CMD on a Windows or on a Mac. Press Command Space at a terminal and then there you go.
Then we're gonna type node V. If it comes back with a version number, you're good to go. If it doesn't, you're gonna then need to download this thing called node.
Once you got that downloaded, go in here, type in NPX lighthouse enter. It's gonna ask you if you wanna install something. Yes, we do.
Once that's installed, you're gonna copy this command in here. You're gonna obviously replace that with your website. That's gonna create some cool looking code and then it's gonna output to a file directory that it says here, put in your file directory on your PC or your Mac and it's gonna have this brand new thing of agentic browsing.
Looks like we've got some work to do on our cumulative layout shift, which is how the page moves around, and the accessibility tree, which is the code that is used on the page. These are the kind of things that Google's now looking at to make sure it wants to recommend you in AI.
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.
This source is connected to AI visibility and answer readiness.
Here's how to use Google's new secret agentic testing tool to see if it can understand and navigate your website so that you come up in AI search.