@tjrobertson52

We're about to enter a world where most buying decisions are made by AI agents, not humans.

At Google I/O, we just learned that after someone searches for the products or services you offer, Google will give them the option to have an AI agent to check pricing on you and your competitors. AI agents will be scouring your website. If you're a local business, your Google Business Profile, but they'll even be filling out forms and calling you to get that information.

So I wanna talk about what you need to do as business owner to get ready for this shift.

Now, if you're an e-commerce business, you just need to make sure you're implementing Google's Universal Commerce Protocol and that you're eligible for the universal shopping cart. If you're on Shopify, this is automatically happy to report you. Otherwise, you should look into it.

If you're a local business, you need to make sure you filled out every field on your Google Business Profile, including all of your services. And if you have a booking option through a third party integration, make sure that's connected.

For most businesses, the first place these AI agents are gonna look is on your website itself. Make sure your website has all the information a person or an AI agent might want when they're trying to decide if you're the right fit for them.

I highly recommend including pricing information on your website if you can justify it. And if you're not one of the cheapest, just spell out the argument for why they should go with you anyways. An AI agent will be reading all that content.

If you offer custom quotes, I highly recommend making an interactive quote form on your website. And then you'll need to integrate web MCP so that AI agents can easily use it.

And here's a big one: you're gonna start getting calls from AI agents within a year. I wouldn't be surprised if most of your calls are coming from AI agents. You.

You need to be answering these calls. And if you can't have a human answer, quickly have an AI answer.

And make sure your staff knows not to hang up on the AI agent. If these AI agents can get the information they need to recommend you to the user, and they can't get that on your competitor, you win by default.