" Explain why you are a great alternative to your competitor. Explain it really concise. Give a button before people even start scrolling that lets people use your business right there.
Get driving directions, use your app. Make a call.
Have a comparison within this alternative page. Make the H2 heading for it: your competitor's name versus your brand: comparison. AI literally pulls these comparison tables.
Google shows your alternatives page for people looking for alternatives to your competitor, or sometimes even just for your competitor's brand name.
A lot of your competitors might not be doing SEO properly. They don't have a lot on the internet. " Your page could show right there at the top of Google for your competitor's brand name and get cited in AI search versus pages.
Alternative pages, comparison tables have been working amazing in search engine optimization for years. They are one of the top tactics for getting covered in AI.