AI Overviews reduce informational clicks; prioritize commercial/conversion landing pages where users need a provider or product, not generic how-to posts.
- Separate informational content from money-intent landing page strategy.
Source record
@build_in_public
2026-05-20The old way of doing SEO doesn't work anymore. The old way was putting up pages: how, what, when, where, answering questions that people have. That is gone...
Source Text
iThe old way of doing SEO doesn't work anymore. The old way was putting up pages, how, what, when, where, answering questions that people have. That is gone.
A recent study showed that AI overviews reduce clicks to websites by 58%. What you have to do instead is figure out searches people are doing where they want your brand. These aren't how, what, when, where, why searches.
They're searches like 24 hour plumber Hoboken or voice notes for dentists or airport outfits. Searches where people know what they want, but they don't know the brand that will give them what they want.
Instead of targeting these people with blog posts, blog posts is old SEO, you target them with conversion-based SEO landing pages. These work really well in Google. They have super high conversion rates.
They're some of the most cited assets in AI search.
SEO landing pages. SEO product pages are getting referenced a ton. If someone's going to ChatGPT looking for a 24 hour plumber, they're not trying just to get an answer from ChatGPT.
You want to call somebody that you want a plumber to actually come. ChatGPT is not going to do their plumbing for them. If you're looking for airport outfits, you want to buy.
The old SEO means not getting rewarded for SEO. Writing blog posts where nobody goes to your website. The best way of doing SEO is putting up content where you make money.
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Source Intelligence
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iWhat is this source mainly about?
AI Overviews reduce informational clicks; prioritize commercial/conversion landing pages where users need a provider or product, not generic how-to posts.
What should an operator take from it?
Separate informational content from money-intent landing page strategy.
What public evidence supports the record?
The old way of doing SEO doesn't work anymore. The old way was putting up pages, how, what, when, where, answering questions that people have. That is gone. A recent study showed that AI overviews reduce clicks to websites by 58%. What you have to do instead is figure out searches people are doing where they want your brand...
How is this source attributed?
Base2026 attributes this public source record to @build_in_public, published 2026-05-20, with the original platform link and correction/removal path kept on the page.