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@build_in_public

2026-05-14

This is why you shouldn't let ChatGPT run your SEO. How to do SEO for LLMs - this is something that a lot of people are asking ChatGPT for right now...

Source Text

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This is why you shouldn't let ChatGPT run your SEO. How to do SEO for LLMs? This is something that a lot of people are searching for right now.

Key tactics: right answer first content. So if you're targeting informational keywords, you should know that AI overviews reduce clicks by 58%. A lot of the time AI will cite you, but people won't even care.

They just want to get their answer and move on. Instead, you should target high intent keywords.

Structure content clearly. That's good advice. Build entity authority.

Also good advice.

Add structured data. Here's an interesting thing about adding structured data: it takes a while to add and have it be perfect. You often have to maintain it, so that takes extra time.

When people say structured data, they mean schema.

Hrefs just did a study. We tracked 1,885 pages adding schema. AI citations barely moved.

If you spend a lot of time adding schema for LLMs, it's just going to be a waste of time. Google has constantly been dropping support for more schema types. Google will ignore a lot of schema.

Big waste of time right now.

If you ask ChatGPT most important schema to use for SEO, it always mentions FAQ schema. Google has been reducing visibility for FAQ schema since 2023. They also just announced they're now not supporting it entirely.

Make content site worthy. Original data benchmarks, stats with sources. Another study from Hrefs: getting cited is not publishing original data.

4 million AI prompts. The number one thing is semantic similarity. This means use your content to target the exact language AI is using to search.

Put that language in your page title, your URL slug, your H1, the beginning of your first sentence.

To see what ChatGPT searches, copy the part of your URL that comes after forward slash C, right click inspect, go to network, paste in what you just copied. Refresh the page, click on the orange brackets with what you just copied. Go to response.

Search this for the word queries. Right here you can see exactly what ChatGPT searched.

Keep content fresh. Funny enough, the same study I was just showing you reveal the average cited pages. 500 days old and still getting picked.

You want to do SEO where you're not wasting your time on things that don't matter. I have this article on what does matter: A I S E O G O A E O, how to get shown in LMS in 2026. You you can get it at free SEO knowledge com.

This is how to do SEO for free. Don't waste your time on things that won't get results.

Source Intelligence

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The passage argues high-intent keywords may be preferable when AI Overviews satisfy informational searches.

4 related signals · AI Overview strategy / Schema / AI citations / Semantic similarity

  • Prioritize high-intent pages where AI answers may reduce informational clicks.
  • Treat schema-for-AI-citations as unproven; use schema where it has a clear product or SERP purpose.
  • Compare content language with the exact wording of target AI prompts and queries.
  • Verify the cited study before changing methodology around original data and benchmarks.

Questions this source answers

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What is this source mainly about?

The passage argues high-intent keywords may be preferable when AI Overviews satisfy informational searches.

What should an operator take from it?

Prioritize high-intent pages where AI answers may reduce informational clicks.

Which topics does it connect to?

This source is connected to AI Overview strategy, Schema / AI citations, Semantic similarity, Original data / AI citations.

What public evidence supports the record?

This is why you shouldn't let ChatGPT run your SEO. How to do SEO for LLMs? This is something that a lot of people are searching for right now. Key tactics: right answer first content. So if you're targeting informational keywords, you should know that AI overviews reduce clicks by 58%. A lot of the time AI will cite you, but people won't even care...