Public source record · @harrysandersseo

SEO is not dead, it's evolving, and AI overviews have changed the game.

Source-backed excerpt cards generated by the Base2026 public evidence pipeline. The original creator remains the canonical source.

seo-evolution

SEO is not dead, it's evolving, and AI overviews have changed the game.

[0.000s-2.520s] I've been helping businesses come up in Google for 15 years, [2.700s-4.200s] which is a large portion of my life. [4.320s-6.340s] And I wanna share how it's completely changed

Source excerpt 0:00–0:06

Suggested action

Evaluate the source through the evidence about SEO Evolution: From Wild West to AI Overviews.

seo-evolution

Google wants proof that you're a real expert, and EAT, expertise, authority, and trust are the new requirements.

[39.360s-42.020s] You've got EAT, expertise, authority, and trust. [42.160s-43.920s] So Google wants proof that you're a real expert. [44.200s-47.660s] Suddenly, all of these gurus that have never ranked a single page

Source excerpt 0:39–0:47

Suggested action

Evaluate the source through the evidence about Expertise, Authority, and Trust: Google's New Requirements.

seo-evolution

Agencies selling outdated strategies, gurus selling panic, and the SEO is dead crowd are not helping you.

[51.800s-53.300s] AI overviews landed in Google. [53.480s-54.540s] People think it happened last year. [54.660s-55.540s] It's been going on for ages.

Source excerpt 0:51–0:55

Suggested action

Evaluate the source through the evidence about The Problem with Outdated Strategies and Panic Selling.

Source and attribution

Creator: @harrysandersseo

Open the original TikTok video

Base2026 publishes short evidence excerpts, not raw media or a full private transcript. See the methodology and correction policy.

Find related evidenceBrowse sources