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@build_in_public

2026-05-04

If you hated that the internet was becoming cluttered with SEO garbage content, you'll be happy about this. This is a message from Google to this Redditor...

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If you hated that the internet was becoming cluttered with SEO garbage content, you'll be happy about this.

This is a message from Google to this Redditor: major spam problems. Pages on the site appear to use aggressive spam techniques such as scaled content abuse. That's exactly what happened.

The Redditor says, I lean too much on scaled templated content. Cleaned it up, now focusing on quality.

A lot of the old lazy programmatic SEO strategies that used to work do not work as well anymore. If you are putting up templated content, you really have to ask yourself, is this useful for the people who will be searching it? Is it unique enough that you're not just cluttering the internet with the same thing that's on a million other websites?

There's this amazing thread on Reddit, what are the best CRO SEO tips you got? Most people people say the same thing. Match intent.

Figure out what your searchers want. Give it to them as fast as possible in the least cluttered way.

The problem with templated SEO content like this is that lots of pages rank for things that they shouldn't rank for. That tanks your engagement signals. Then that tanks the rest of your website.

If you're going to scale SEO content, do it in a thoughtful way.

Source Intelligence

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Lazy scaled templated SEO content can trigger spam/scaled-content-abuse problems and may create poor engagement signals by ranking for mismatched intents.

2 related signals · Risk/avoid / scaled templated SEO / CRO/SEO / intent satisfaction

  • risk/avoid: Do not publish scaled templated pages unless each page is useful, unique, and matches the searcher's intent.
  • Add intent satisfaction and clutter checks to content QA.

Questions this source answers

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What is this source mainly about?

Lazy scaled templated SEO content can trigger spam/scaled-content-abuse problems and may create poor engagement signals by ranking for mismatched intents.

What should an operator take from it?

risk/avoid: Do not publish scaled templated pages unless each page is useful, unique, and matches the searcher's intent.

Which topics does it connect to?

This source is connected to Risk/avoid / scaled templated SEO, CRO/SEO / intent satisfaction.

What public evidence supports the record?

If you hated that the internet was becoming cluttered with SEO garbage content, you'll be happy about this. This is a message from Google to this Redditor: major spam problems. Pages on the site appear to use aggressive spam techniques such as scaled content abuse. That's exactly what happened...