@tjrobertson52

I think by now we all know that AI is about to change everything really quickly, but we still don't know exactly what that'll look like. Right now, everyone is scrambling to keep up or even to get ahead, as if that were possible.

What we're seeing right now is most of this effort ends up being completely wasted. Build some kind of complex workflow, or you might even create some custom software for yourself, and then the next month, one of the major model makers comes out with a new feature that completely replaces it.

So I want to again talk about the one thing that you can be doing right now that is guaranteed to be valuable and not a waste of time. No matter how smart and capable these models get, the one thing they will never have access to and the one thing they will always need to provide valuable output is data and documentation about your business and industry.

So let's talk about three ways you should be collecting that data right now. The first one is something most businesses are already doing. Every time you have a call, you should be transcribing that call and then storing that transcript somewhere.

Eventually, you'll want to process the information in those transcripts so you don't just have a bunch of messy transcripts. But right now, just make sure you're recording them and then organizing them in a way that's easy to find later.

The second is To make sure you have a detailed SOP for every process in your business, I think the easiest way to create these is to record a loom video of yourself going through the process and just thinking out loud. Then you can give the transcript of that video to Claude or ChatGPT and have it turn it into a detailed SOP.

And I recommend doing this for every task, even those that are so complex that you're confident you could never hand it over to an AI, or could never even turn into an SOP. For complicated tasks like that, I recommend recording yourself every time you go through the task. Eventually you'll have dozens, if not hundreds, of examples of you going through that task and thinking through each step out loud.

And then someday you can give those 100 transcripts and maybe even the videos to an AI much more powerful than those we have today, and have it figure out how to automate that process with all the new Watts and intuition.

I'm currently doing this every time I come up with the quarterly SEO strategy for one of our clients. The entire process can take up to half a day, and it's incredibly nuanced. I could never turn it into a standard step by step SOP, but I believe with enough examples, it'll become incredibly valuable to an AI in the future.

And the third type of data I recommend collecting and organizing is any kind Of guidance or advice. This could be an interaction with a customer or a team member, an email or Slack, or a video you posted to YouTube or Instagram. Just make sure you're storing it all somewhere.

All of this data can already be very valuable, but I think we're gonna see that value grow exponentially in the coming years.