@build_in_public

Has the Empire State Building made any changes to its observation deck or ticketing setup?

People don't know this, but when you do prompts, ChatGPT searches the web and you can literally see what it searched with. Often times what it searches with is different from the prompt that you put in.

Copy the part of your ChatGPT URL that comes after forward slash C, right click inspect, go to network, paste in what you copied, refresh the page, click the orange brackets with what you copied, go to response, search this for queries, then you can see what ChatGPT searched.

My prompt was, has the Empire State Building made any changes to its observation deck experience or ticketing setup? ChatGPT searched Empire State Building observation deck changes 2025 ticketing.

If you do enough prompts around your brand, you can see the language that ChatGPT will search with. When gathering information about you, use this language in your page titles, in your URL slugs, in the h2s on your pages. Put it in the first sentence of your pages, put it high up on your pages, find all the different language it uses and use that in your marketing.

Then when people ask ChatGPT about your brand, it'll do search is come across what you wrote, and if you put out nice things about your brand, that's what ChatGPT is going to see and quote and learn.

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