Blog infinite-scroll or high-post-count pagination is claimed to increase engagement, time with the brand, and top-of-mind awareness.
- Treat as CRO/UX experiment only; test engagement, crawlability, page performance, and user control before adopting.
Source record
@build_in_public
2026-04-30Just a reminder that all the smartest marketing minds in the world agree that infinite scroll is the most addicting, and you can do the same thing on your blog with just a few...
Source Text
iJust a reminder that all the smartest marketing minds in the world agree that infinite scroll is the most addicting. And you can do the same thing on your blog with just a few clicks.
Here's mine. It's seemingly infinite. A lot of CMS's have similar functionality.
All I had to do was click this, then set posts per page to 100. It's not technically infinite, but it feels like it's infinite.
The Instagram feed is infinite. The X feed is infinite. The LinkedIn feed is infinite.
You can do the same thing on your blog really easily. Infinite scroll keeps you engaged longer. It feels like a slot machine.
The next post might be really amazing. It creates top of mind awareness. People spend more time with you, they're more likely to remember you, and it's faster and smoother than clicking to the next page.
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iQuestions this source answers
iWhat is this source mainly about?
Blog infinite-scroll or high-post-count pagination is claimed to increase engagement, time with the brand, and top-of-mind awareness.
What should an operator take from it?
Treat as CRO/UX experiment only; test engagement, crawlability, page performance, and user control before adopting.
Which topics does it connect to?
This source is connected to Engagement / infinite scroll.
What public evidence supports the record?
Just a reminder that all the smartest marketing minds in the world agree that infinite scroll is the most addicting. And you can do the same thing on your blog with just a few clicks. Here's mine. It's seemingly infinite. A lot of CMS's have similar functionality. All I had to do was click this, then set posts per page to 100...