@tjrobertson52

SEO by itself doesn't work. And this is because SEO is a multiplier, and anything multiplied by zero is still zero.

So if you're a big, well-known brand that has never really done SEO, you can expect some really quick wins once you start to. On the other hand, about once per week, someone reaches out to me and they say, "We just launched our company. We're about to finish our website.

"

And I just want to tell you what I tell them. It's not that you shouldn't be thinking about SEO as a brand new brand, but you shouldn't be prioritizing it. Your priority should be on getting customers.

And for a new brand, SEO is not the most efficient way to do that.

You're having trouble getting customers is a new brand? I recommend either running ads or creating videos. Videos with a real human sharing real information like this one?

Yes.

At this stage, it can be helpful to have someone on your team with at least a basic understanding of SEO principles. But unless you're willing to take on some risk and think of this as a long-term investment, I wouldn't recommend putting a serious investment in SEO until you're doing about 1 million a year in revenue.

I know. All the other SEOs are looking at me like I'm crazy right now. "What are you talking about, TJ?

$1 million in revenue? " And yes, it can, but it's unpredictable.

That's why I only recommend people invest in SEO before that point if they're willing to take on some risk and think of it as a long-term investment. If you're sub 1 million in annual revenue and you need customers now, go run ads.

On the other hand, if you're doing at least a million a year in revenue and you offer something that people actually search for, which is essentially everything now with AI search, SEO is a really good bet.

Yes, it's still unpredictable, but in my experience about 90% of time they're gonna get a good ROI, even short term.