Summer bodies are made in winter. This is a great quote and I want to say it's so relevant to search engine optimisation. Let me explain so many times we get calls from our clients that are used to working on Google Ads and meta ads that when things are quiet or when they're booked up for that matter, they'll tell us, look guys, please can you put my campaigns for paid media on pause?
Which makes perfect sense.
You don't have to be paying for your leads to come in if you cannot service them or else when things are just quiet. Now with regards to search engine optimisation, things are different and people don't understand it or they keep on forgetting search engine optimisation is about building blocks. It's about doing the fundamentals but continuously and getting the algorithms to learn about you.
You can't expect that your website is just wow, all of a sudden going to be on top when things are busy you have to be continuously working on s y o.
It's continuously working on your backlinks, on your blogs, on your content, on the structures and so much more so yes, just like summer bodies are made in winter, search engine optimisation is made when things are not busy in your quiet times, don't pause your SEO campaigns, continuously work on it so when things get busy and things turn and it's your busy season, that's when you're gonna be ranking No. 1 on Google.