Is the SEO playbook in 2026 user generated content is winning on Google?
It's never been easier to make video. As you are targeting keywords with pages and posts on your website, you're also making videos on the subject matter targeting the same exact keyword. You're making videos fast and casually.
If you take three days to make an SEO landing page, at the end of each of those days you put up one video targeting the keyword that is being targeted with your SEO landing page. That means you're targeting a single keyword with a page on your website and with multiple videos.
Each short video releases to every platform: TikTok, Instagram, YouTube Shorts, Facebook Reels, LinkedIn. It's not unusual that you will see the same video showing up on multiple spots in Google for a single search. The same video showing up across several different platforms.
Citing short form video a lot. YouTube is now the most cited source in AI search. Before now, videos were hard to make.
Now, with tools like Descript, you can cut out all gaps between words, remove retakes, and put in captions with one click.
Videos lead to branded searches. They strengthen your SEO entity and they rank. 2026 SEO Playbook is diversify your content.
And if you want more on this, I have a section in my SEO course Compact Keywords on using video to rank on Google and LLMs.
