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Shopify's SEO is a bloodbath. They pumped out thousands of these best of articles in order to game large language models and search engine optimization...
Shopify's SEO is a bloodbath. They pumped out thousands of these best-of articles in order to gain large language models and search engine optimization. It briefly worked.
They started to get a bump in visibility. Google caught on and is annihilating their blog.
If you don't know, large language models use search engines to get their information. If content isn't showing on search engines, large language models like ChatGPT are not going to find it. The effects of this hit mean less visibility in large language models, even less than they originally had.
They pumped out thousands of these unchecked articles using AI. They got hit. This pattern is called Mount AI.
AI content scaling, followed by a traffic spike, followed by the peak. Then the website gets hit and there's a visibility collapse. It looks like a mountain.
If you wanna learn more about the Shopify case study, Google the more content lie that's destroying your SEO Shopify example. We go deep into it here.
Shopify is presented as a case where scaling unchecked AI articles briefly increased visibility, then collapsed after Google caught on.
risk/avoid: Do not scale unchecked AI content for SEO/GEO; require editorial QA, originality, usefulness, and performance monitoring.
This source is connected to Risk/avoid / AI content scaling, SEO risk pattern / Mount AI.
Shopify's SEO is a bloodbath. They pumped out thousands of these best-of articles in order to gain large language models and search engine optimization. It briefly worked. They started to get a bump in visibility. Google caught on and is annihilating their blog. If you don't know, large language models use search engines to get their information...