@webhivedigital

Most of you are targeting keywords that your website has absolutely no chance of ranking for. I've audited hundreds of websites and I see this all the time.

I sell candles, so I wanna rank for candles. You are not gonna rank for candles. It's dominated by massive brands, way too competitive.

And this is the case with most broad keywords like this. You can get everything else right with your website SEO, but you're still not gonna rank.

This is exactly what keyword research is for. I go into the full method in the SEO Clinic. But in a nutshell, keyword research helps you find keywords your website can realistically rank for, because you probably need to get way more specific with what you're targeting.

So instead of candles, you're looking at things like soy candles, aromatherapy candles, scented candles. Then you check out the competition. There are keyword research tools that will show you this in way more detail, but you can just search it on Google.

If the results are things like John Lewis, Amazon Darnell, you're not competing there. You need to go way more niche, like scented soy candles or no scent candles. Once you start seeing smaller independent brands in the rankings, you're in the right place.

This is just one part of the keyword research method that I teach in the SEO Clinic. But even if you just do this one part, you're gonna be giving your website way more chances to rank.