@tjrobertson52

Everyone in your organization needs to be using AI, but that doesn't mean they all need to be keeping up with AI. Let me explain what I mean and how I think you should be thinking about your business structure going forward.

It's very clear that AI is going to make everything we do on a computer much more efficient. Already, if you're doing any kind of reporting, presentations, content creation, strategy, analysis, it's borderline irresponsible to do that without AI. And the more capable these models get, the more mandatory this is gonna become.

The ability to use AI is gonna be at least as important as the ability to use a computer. So it's not optional. Everyone needs to be using AI.

However, keeping up with AI is a full time job. Paying attention to what models could do this month that they couldn't do last month and how that's gonna improve your systems. It doesn't make sense to have everyone in your organisation spending time on that, but you probably want some people in your organization spending time on that.

So we're all still trying to figure out how we need to restructure our organizations with AI in mind. But I think this is what we know so far. For each thing your company does, I think you want at least one person who's completely focused on making the best use of AI to do that thing.

This is someone who stays familiar with tools like Claude Code and now Claude managed agents. They know how to build skills and set up work flows, and can train the rest of the team on those processes.

And when I say train the team on those processes, I don't mean train them how to set up complex workflows in AI. I think it's gonna be important for companies to set up these workflows so that they're dummy proof. I'm the one building these processes at my agency right now, and the end result is a 5 to 10 minute SOP that I can hand to my team.

It shows them how to go to Claude, select a skill, and Claude will guide them through the process.

Now, it's important that everyone on my team is familiar with Claude. They need to know how to use it, what it's capable of, what it's not capable of. But otherwise, I want most of them focusing their time on the things that humans do best.

As AI can handle more and more of the work, it's gonna be those things that humans do best that are the real differentiator for businesses. I don't know what the ideal structure is yet. Maybe 10 or 20% of your team is focused on building AI skills and workflows.

But the next question is, how do you find those people? How do you know who on your team should be building those workflows? And in my experience, if you have to ask, you don't have the right person yet.

Mistake a lot of companies are making right now is that they're forcing people to become interested in AI. They're pointing to their teammates, and they're saying, learn AI. Figure out how to work this into our processes.

But the kind of people who are good at this are already obsessed with AI and working it into your processes. You're not gonna have to force them to do anything. Instead, you just have to empower them to do more of that.

But a lot of companies don't have these people. And in that case, you have two options. You can either hire someone or you can hire an agency.

And in the short term, I think for most businesses, it's gonna make more sense to hire an agency, an agency that's already figured out how to set up these processes. Long term, you probably want someone on staff, given that your business is large enough to warrant that.

But if you're hiring someone for that role now, it might be six months or a year before you start to realize those productivity gains. And with how fast AI is moving, I don't think most businesses can afford to wait that long.