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These AI Overview things from Google… they reduce clicks to websites by 58%! Websites that are targeting top of funnel keywords, these are informational keywords where people...
These AI overview things from Google, they reduce clicks to websites by 58%. Websites that are targeting top of funnel keywords, these are informational keywords where people are trying to learn, these are what are getting destroyed the most by AI overviews. The AI answers the searcher's question, they move on.
To avoid this, go after bottom of funnel keywords. These are searches where people know exactly what they're looking for. They are looking to use a product.
They are looking to contact a service. They just don't know the brand to go with. They're putting in very specific high intent searches.
Instead of targeting these people with articles, you target them with conversion based SEO landing pages. Before people start scrolling, right there, they get what they want. Here it is for sass.
Here it is for products. Here it is for services. And you go after high intense searches.
Even if you get one of these AI overviews, it still recommends your brand. People are looking to go to a website and use something.
com.
The creator claims Google AI Overviews can reduce clicks to websites by 58%, especially for top-of-funnel informational searches.
Treat TOFU informational traffic as vulnerable; validate click-loss assumptions in Search Console by query/page type.
This source is connected to AI Overviews / traffic loss, Bottom-of-funnel SEO / landing pages.
These AI overview things from Google, they reduce clicks to websites by 58%. Websites that are targeting top of funnel keywords, these are informational keywords where people are trying to learn, these are what are getting destroyed the most by AI overviews. The AI answers the searcher's question, they move on...