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Publishing SEO blog posts and wondering why your website SEO isn’t working? You need to change the way you approach SEO in 2026 because with AI search and how Google SEO works...
Honestly, the biggest mistake I see business owners make when it comes to their website SEO is publishing blog posts.
You are all publishing AI blog posts. Don't even lie. I know it, you know it, Google knows it.
And before people chime in with "we publish blog posts and we rank," how much traffic are you getting? How much revenue has that generated for you?
I go into this in way more detail in the SEO Clinic as part of my website SEO strategy blueprint. But essentially, since AI has been on the scene, blog posts have to work a lot harder to generate even a quarter of the website traffic they used to be able to.
They are very much phase 2 of 3 of a website SEO strategy, which is why most of you are blindly following outdated SEO advice about publishing blog posts and getting nowhere.
If you wanna know what website content you should be publishing to generate traffic, leads and sales from search engines, this is something I teach in detail in the SEO Clinic, along with examples depending on your business type.
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.
This source is connected to AI visibility and answer readiness.
But essentially, since AI has been on the scene, blog posts have to work a lot harder to generate even a quarter of the website traffic they used to be able to.