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Replying to @Sammy Oh man, website SEO audits that uncover major web design flaws are the worst. And feels like it comes up way too often!...
You guys have got to stop hiring web developers that don't know what they're doing. And I bet you they told you SEO was included in this project. What?
There's a lot wrong here. I'm gonna show you the most important things.
But I go into this in depth in the SEO Clinic if you wanna address all of the SEO issues.
So your meta titles, which, by the way, are the most important ranking signal that you can send search engine. All the right component being communicated in the least optimised way possible, this is. It's just not how you optimise a meta title.
And your page's heading structure, which search engines use to scan and figure out what it's all about, is a hot mess. You've got duplicate headings, empty headings, absolutely zero organisation to this. And that's across the whole site.
This one's actually classic case of it looks fine, but under the hood it's a nightmare.
Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website.
Audit each CMS homepage title, meta description, SEO plugin setup, and duplicate-plugin risk before treating the site as technically ready.
This source is connected to WordPress and website SEO settings.
So your meta titles, which, by the way, are the most important ranking signal that you can send search engine.