Google just told us exactly what we need to do to ranking Google Maps and almost nobody is talking about it. They just released 5 official Google Business Profile playbooks for different types of businesses. There's ones for restaurants, hotels, service businesses and more.
These aren't surface level tips.
They go deep into what Google actually wants to see on your profile. You can find these tips on the Google Business Profile help form under the community tab. It's his last published Google Small Business Bulletin.
Luck not required.
Scroll down a bit and you'll see all of the playbooks right here. And you can download them as pdfs to refer to them anytime. If you care about ranking in Google Maps, this information is straight from Google itself.
if you really want to see exactly how your rankings change over time, Whitespark's local ranking grids show exactly how you're going to rank across an entire area.