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@darrenshawseo TikTok profile avatar

@darrenshawseo

2026-03-31

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time.

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A lot of people are putting photos up on their Google Business Profile, but they're kind of abstract. Google doesn't necessarily know what that is. For example, you might have a picture of lawyers speaking to clients at a table.

That can look like any kind of business meeting.

One thing that's really cool that you can do is you can actually take a photo and drop it into any AI chat and say, describe this photo. And you will get a pretty good description of what's in that photo. And what you'll notice missing for some of these abstract photos is that it doesn't really include your keywords.

It doesn't say personal injury lawyer speaking to a client about a car accident case because it just looks like people in suit sitting around a table.

So the tip here is to actually put text on your photos. Open up in Canva or Photoshop and actually write the text, personal injury law firm Denver discussing a car accident case with. Put that text in like small text on the bottom.

It's like a little caption.

But if you put that text right on the photo and then you upload it back to the chat and you ask, hey, describe this photo, you will see that it extracts that text. You've now provided that really valuable additional context into that photo.

Source Intelligence

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Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time.

Local SEO operations and Google Business Profile maintenance · asserts

  • Audit GBP fields, posts, services, citations, opening hours, profile engagement signals, and local-ranking experiments before changing local SEO priorities.

Questions this source answers

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What is this source mainly about?

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time.

What should an operator take from it?

Audit GBP fields, posts, services, citations, opening hours, profile engagement signals, and local-ranking experiments before changing local SEO priorities.

Which topics does it connect to?

This source is connected to Local SEO operations and Google Business Profile maintenance.

What public evidence supports the record?

A lot of people are putting photos up on their Google Business Profile, but they're kind of abstract.