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If your SEO agency isn’t talking to you about AI search yet, that’s a problem. Most GA4 reports are stuck on traditional website SEO data, so you’re only seeing part of the...
If your SEO Agency isn't all over this, you need to cut them loose.
I'm gonna assume that your SEO Agency is reporting on things like traffic, maybe conversions, and rankings. And they're probably getting all of this data by filtering your Google Analytics stats by organic search. But this filter only shows traffic from Bing and Google.
It doesn't include AI Search engines at all.
So you've got no idea how your site's performing on one of the fastest growing search engines right now. Even worse, neither do they. People are using ChatGPT, Claude, and Gemini to search for businesses, products and services every single day.
And actually conversion stats from them at the moment are crazy good.
This is the future of search.
If your SEO Agency isn't all over this, you need to cut them loose.
SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics.
Route each SEO task to the right tool, document the evidence found, and convert the output into a concrete page, citation, backlink, or technical action.
This source is connected to SEO research and tooling workflow.
If your SEO Agency isn't all over this, you need to cut them loose.