Oh, man, so many of you make this mistake on your website.
This text here, it's on the image. It's not, like, overlayed on the image. It's like the text has actually been put onto this image before it's been put on the website.
Search engines can't read any of this. They scan your text content, which, to be honest, there's very little of it here.
Oh, my good God, I didn't realise it was this. Let's have a look at what the words on your page are actually telling search engines.
Right, I get that this is part of your brand, but what you're actually doing is telling search engines what you're not. You need to be telling search engines what you do, not what you don't do. They're machines.
They take all of this stuff completely literally. Your headings are giving them nothing to work with.
We've got an empty H1, couple of empty H2s, all of this irrelevant stuff to what you sell at the top. There's nothing in this that search engines can scan and read that indicates dogs. Well, until we get to about here, but by then you've probably lost them.
Let's check out your collection pages. Marginally better. You have got the context of dog food here.
But do you know how hard it is to rank the keyword dog food? Yeah, I mean, with a site like that, it's not gonna happen.
Let's have a look at your actual rankings. I mean. Yeah, there's, like, nothing worthwhile here at all.
You need to be creating specific collection pages that group together different types of food that you sell, and the same for all this other really broad stuff you've got going on here. Like this natural wet dog food. 390 searches per month.
Easy keyword difficulty score.
Once you've done it, please add them to this dropdown menu. Give search engine something