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You can have all the traffic and rankings in the world, but if your website SEO isn’t turning that into customers, it’s not doing its job...
Ranking on Google means absolutely nothing if this one thing is missing.
If you're focusing on traffic or rankings, but this metric is not increasing, I hate to break it to you, SEO isn't working. Traffic is a vanity metric. Rankings are a vanity metric.
They don't pay the bills.
What actually matters is your conversion data. SEO is meant to connect search intent with revenue.
As an example, I might rank for what is SEO and that can bring me traffic, but ranking for SEO agency for e commerce is gonna bring me customers.
You don't want visitors, you want customers.
Traffic and rankings are weak success metrics if conversion data and revenue are not improving.
Include conversion and revenue tracking in SEO reporting, and evaluate pages by intent-to-revenue fit.
This source is connected to SEO measurement / conversions, Search intent / revenue.
Ranking on Google means absolutely nothing if this one thing is missing. If you're focusing on traffic or rankings, but this metric is not increasing, I hate to break it to you, SEO isn't working. Traffic is a vanity metric. Rankings are a vanity metric. They don't pay the bills. What actually matters is your conversion data...