Alex Yarosh Get Free Snapshot

Source record

@build_in_public

2026-03-20

I really can't believe this is free. This graphs all the different topics of your website. You might think your website is about one thing, but then you find that half of the...

Open in Search Workspace Open original Creator

Content pruning / authority focus Topical authority / topic clustering

Source Text

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I really can't believe this is free. This graphs all the different topics of your website. You might think your website is about one thing, but then you find that half of the topics on your site are about something very different.

This is Hubspot's Google traffic. Hubspot was writing about a ton of things unrelated to their brand. Google's algorithm started prioritizing having authority to a specific topic.

All their unrelated stuff was cut. That's tons of time and budget wasted.

If you write too much about unrelated topics. It also makes it harder for you to get traffic or the things that are actually related to your core business.

Here's how you can see what your website is about for free. uk, put your website in, click start. Screaming Frog will crawl your entire site up to 500 URLs for free.

Filter for HTML, export as a CSV. In the CSV filter, the top row filter for indexability is indexable.

Copy your entire title column, your entire meta description column. Copy them together. Go to this website.

You might want to take a screenshot. Paste the page title meta description combo you just copied. Choose SEO topic clusters.

Click generate graph.

This will show you what your website is about so you can decide if you have content that's too unrelated and cut it.

com.

Source Intelligence

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Screaming Frog exports of indexable titles and meta descriptions can feed topic-cluster mapping to reveal off-topic site content.

2 related signals · Topical authority / topic clustering / Content pruning / authority focus

Add crawl-based topic-cluster mapping to content audits for sites with large content libraries.
Review off-topic clusters for business relevance and organic value before deciding whether to improve, consolidate, noindex, or remove.

Topical authority / topic clustering Content pruning / authority focus

Questions this source answers

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What is this source mainly about?

Screaming Frog exports of indexable titles and meta descriptions can feed topic-cluster mapping to reveal off-topic site content.

What should an operator take from it?

Add crawl-based topic-cluster mapping to content audits for sites with large content libraries.

Which topics does it connect to?

This source is connected to Topical authority / topic clustering, Content pruning / authority focus.

What public evidence supports the record?

I really can't believe this is free. This graphs all the different topics of your website. You might think your website is about one thing, but then you find that half of the topics on your site are about something very different. This is Hubspot's Google traffic. Hubspot was writing about a ton of things unrelated to their brand...