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@build_in_public

2026-03-17

People get worried that when they lose backlinks in SEO, their rankings die too. Backlinks are what gives websites authority...

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People get worried that when they lose backlinks in SEO, their rankings die too. Backlinks are what gives websites authority.

Sometimes a website that once linked to you stops linking to you. You would think that if this happened, your SEO rankings would go down. A test was done.

Two websites got 22 links each. Both websites increased in rankings considerably from the links.

But what happened when those same links were removed? The results are crazy. Months after the links have been removed, every page that was linked to continue to rank considerably higher than the initial position.

In SEO, this is called link ghosts. The positive effects of backlinks persist even when the backlinks are removed.

People also think that this means the negative effects of getting bad backlinks. So if you consider buying links, for example, that the negative effects could persist if you get detected. com.

Source Intelligence

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The creator claims backlink effects can persist after links are removed, a phenomenon called “link ghosts.”

2 related signals · Backlinks / link persistence / Risk/avoid / bad backlinks

  • Treat link-ghost persistence as an SEO hypothesis; do not rely on removed links as durable authority without independent validation.
  • Avoid buying or manipulating links; prefer safe earned-link strategies and maintain link-risk monitoring.

Questions this source answers

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What is this source mainly about?

The creator claims backlink effects can persist after links are removed, a phenomenon called “link ghosts.”

What should an operator take from it?

Treat link-ghost persistence as an SEO hypothesis; do not rely on removed links as durable authority without independent validation.

Which topics does it connect to?

This source is connected to Backlinks / link persistence, Risk/avoid / bad backlinks.

What public evidence supports the record?

People get worried that when they lose backlinks in SEO, their rankings die too. Backlinks are what gives websites authority. Sometimes a website that once linked to you stops linking to you. You would think that if this happened, your SEO rankings would go down. A test was done. Two websites got 22 links each...