People get worried that when they lose backlinks in SEO, their rankings die too. Backlinks are what gives websites authority.
Sometimes a website that once linked to you stops linking to you. You would think that if this happened, your SEO rankings would go down. A test was done.
Two websites got 22 links each. Both websites increased in rankings considerably from the links.
But what happened when those same links were removed? The results are crazy. Months after the links have been removed, every page that was linked to continue to rank considerably higher than the initial position.
In SEO, this is called link ghosts. The positive effects of backlinks persist even when the backlinks are removed.
People also think that this means the negative effects of getting bad backlinks. So if you consider buying links, for example, that the negative effects could persist if you get detected. com.