Nobody knows this about Google.
Go to Google Search Console, find this blue button over here right in show me bottom of funnel searches last 28 days. Google Search Console's native AI will auto configure a filter for you. Toggle on average position.
Go to filter position is greater than 3, sort by the lowest position. Are you seeing high intent keywords that you're already showing on Google for everybody you need to create a new page to show higher for that search term.
You don't click on one of the search terms. Google Search Console will show you the page that is ranking for it. Add that search term exactly high up on your page.
Write a new section for the search term. Add it to existing sections. Improve your existing headings.
You will get quicker traffic increases by optimizing your existing content rather than creating new content. With the right prompt in Google Search Console's native AI, you're making sure you only put in the effort for the searches that will bring you conversions.
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