Source record
Replying to @RAINBYTHISTAL When I’m doing a website SEO audit, one of the first things I look at is how clearly your site explains what you actually do...
Fix with confidence. Okay, but fix what? From screws to suspension.
Trusted by Australia's best. Yeah, but trusted with what? What do you actually do?
Cool rooms. Freezers. Right.
Okay, so it's taking me this long to figure out what you do.
Let's see what you're telling search engines. Oh, cool, so they've got even less context than I did. 3H ones.
They're giving us nothing. And you should only have one anyway. And this is the sh*t that search engines are using to figure out what your page is about?
You need to treat search engines like they're dumb. They're machines. The words on the page are what you tell them you're about and where to rank you.
And the fact that you don't rank anywhere near the top for anything meaningful says it all.
The words on the page are what you tell them you're about and where to rank you.
In this audit example, the creator attributes poor topical clarity to vague on-page wording and says page text tells search engines what the page is about.
Rewrite the primary heading and supporting copy so a human can identify the service immediately, then review the page against one target service intent.
This source is connected to answer-ready-service-page-checklist.
The words on the page are what you tell them you're about and where to rank you.