Here's how to see if Google thinks your site is about the same thing you think it's about. Go to Google Search Console, click full report. This blue button is brand new.
Click it. Write in how has the CTR and average position changed for queries related to insert your topic for the last 3 months compared to the previous period.
We'll do web development as a topic. Google Search Console will auto configure a filter the last 3 months compared to the previous period with tons of queries having to do with web development. All of this was automatically made because of this prompt.
Click apply.
We can see that average position increased as did average click through rate. This means the website is becoming more of an authority in web development. If you're decreasing in your topic, start targeting less competitive keywords in this topic and building relevant backlinks in this topic.
This will strengthen your authority so you get more clicks from Google and LLMs for the searches and prompts that you care about.
com.