@tjrobertson52

Creating video content for your brand is starting to get really easy. Google just released a new AI video creation tool that shows how quickly this technology is moving. I wanna talk about it and the opportunity it presents in twenty twenty six.

Video has always been the most effective form of content, but also the one that's hardest for most brands to create. I have about forty SEO clients right now. I encourage all of them to make videos.

Essentially, all of them are convinced that they should be making videos, but almost none of them are able to do it.

About six months ago, Google came out with this video overview feature inside of NotebookLM. It allows you to provide any context you want and it'll create a nice looking video overview. It's essentially an AI voice going through an AI created PowerPoint presentation.

And for where we were at six months ago, it was pretty impressive. For some smaller brands, it was good enough we could post it to their blog or their youtube channel. And because there's just way less competition in video than there are in blog posts, if you optimize these videos for common search terms, it's pretty easy to rank inside youtube search and even on Google's search results.

Well, the new feature that Google just added to NotebookLM is called cinematic video. Instead of getting a standard PowerPoint presentation, you actually get animated video clips. And they aren't perfect.

Most videos contain a few mistakes, but it's a huge step up in quality from where we were six months ago. And if you have the kind of brand that can live with a few mistakes, they are absolutely beautiful.

So for a lot of brands, there's a huge opportunity right now. Other brands might need to wait till the quality is a little higher, but at the rate we're going, that's probably not too far away. So if you're already creating blog posts, just throw those blogs into NotebookLM and have it turn it into a video.

You can optimize the video for the same keywords you optimize a blog post for. And now you can show up twice in Google search results and on youtube.

And if you aren't creating blog posts, watch my video on why this is the most effective form of digital marketing right now. In our experience, it's actually doesn't work well on a brand new youtube channel, but it's been working really well for our clients with an established channel. You can also take the video and embed it inside the blog post.

This can often help the blog post rank better as well.

Now, right now, the cinematic videos are only available on Google's ultra plan, but they've said it's coming to pro soon. If you want to get ahead of it, you can always sign up for one month of ultra. It's half off for the first three months.

Just turn all your blog posts into videos before canceling your subscription.