@tjrobertson52

The most effective digital marketing strategy right now and for the foreseeable future is just creating a lot of content, primarily creating a lot of pages and blog posts on your own website. But how much content is too much content? I've been doing SEO for 17 years.

This is a question I get asked a lot and so I just wanted to give a definitive answer.

First of all, can you publish too much content? Well, technically yes, and I'll talk about the risks. However, for 99% of websites, too much content is not the problem.

Much more often the problem is you're not creating enough content or you're not creating content that's targeting the kind of things people are searching for.

So what are the risks of creating too much content? There are really just two. The first risk is that Google's algorithm won't trust the content enough to index it.

This typically happens when your website doesn't have enough authority in Google to get the amount of content you're publishing indexed.

So for example, if you're building a brand new website on a brand new domain and you start with 200 pages, it's very unlikely Google's gonna index the majority of those pages. When considering how many pages you could publish and still get indexed, there are three things to keep in mind.

The first is how many pages you already have indexed. If you only have 50 pages indexed in Google, I wouldn't recommend adding another 50 pages in a single month, but you could probably add 10 or 15 without a problem.

The second is how much organic search traffic you're already getting. If you're currently not getting much search traffic to your index pages, I would recommend improving those before adding more pages.

And the third is the quality of links pointing to your website. If trusted brands in your industry are linking to your website, that's gonna give Google the trust to index your pages. But if you're an established brand and you're already getting traffic from organic search, it's unlikely you have to worry about creating content too quickly unless you're automating it at scale.

And that brings me to the second risk. The first risk is that the algorithm notices. The second risk is that a human notices and you get what's called a manual action.

The action we're worried about here is what's called a scaled content abuse penalty. This is when you're automating content at scale and it's so effective that you catch the attention of a human at Google because again, creating a lot of content is the most effective form of digital marketing right now. And once your brand has some authority, it's not very hard to trick the algorithm.

So when you do, Google has a backup plan. They just manually penalize your website. A penalty like this can be devastating.

But again, as long as you're not automating content at scale, you really don't have to worry about this. Chances are you should be creating more content.