Canva gets to 4 billion in revenue as LLM referral traffic rises. If you want to know how they do it, they literally credit SEO as a source of their LLM success. They understand search intent, so they see ChatGPT rewarding them.
For those that don't know, when you ask ChatGPT a question where you'd want current information, it does a web search. Canva's SEO is massive. They rank for 20 million keywords.
They get 278 million clicks a month from Google. Their AI visibility score is some of the highest there is. Here's their all time SEO traffic.
It keeps growing. The amount of keywords they're ranking for keeps growing too. If you want to learn how to do effective SEO, pay attention to what Canva is doing.
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