@darrenshawseo

Speaking of Google Business Profiles, there's another crazy thing. This is new ish. Deepa Gandhi has shared this, which is a new little section in your Google Business Profiles.

It's called insights.

And Google loves to be confusing, because I actually think the performance section used to be called insights. Amazing. Yeah, now they've got a new section called insights, which is not what the old insight section was.

I actually went through all 500 of our Google Business Profiles that we manage.

Looking for this, I only found one business, we don't actually manage it anymore. But we still have access to their account. And they were the only one that had the insight section.

What does that tell me?

It tells me that it's like, if your profiles actively manage, you might not see this because you've already responded to all your views, you keep adding photos, you have all the attributes turned on. So Google has enough information about your business. But if they don't have enough, then I think this might show up.

But it's a new cool thing.

And now I've just realized the reason it's called insights, because I'm like, there are no insights here. But the insight is 20 plus businesses like you don't have fresh photos. So Google has been doing some analysis of web of Google Business Profiles that maybe sit adjacent to you, what they see as your competitors, maybe the first 20 results.

So 20 plus businesses like you haven't posted recently.

So what they're doing is putting your performance in terms of what's not really performance is it is how often you're interacting with your profile against what your competitors are doing. Great point, Claire. Thank you.

Good point.

Well made by me. Yeah, good. Excellent job.

Bravo.

Big pat on the back. Okay.