Way too many of you are focused on stuff that doesn't actually matter when it comes to your website SEO, and you're totally overlooking the things that are actually gonna get you results. Strip everything else back. This is a rapid fire list of everything you need to be working on.
Every keyword that you target needs to overlap in these three areas. An example of this is if your audience is searching it and you offer it, but your target audience are sites like Amazon, don't go for it.
On a very basic level, optimising your content is making sure that search engines know what it's about. The quickest and most effective way to do that is by including your target keywords in the meta title and the H1. If you've got more time, check out my on page Playlist because there's loads more you can do with this, but they're the essentials.
Your site's authority is basically how much search engines trust it, and it's what's gonna get you on page 1 of Google or mentioned by AI search engines. The most effective ways of doing this in 2026 are with digital PR. And being consistent on socials and other platform.
This is actually the easiest and most rewarding part of SEO. Checking in with these three platforms is gonna tell you exactly how your strategy is working. From here you can figure out what to double down on.
What you need to change and what's just not working