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SEO explained: We’re in a new era of SEO in 2026. And if you’re not adapting your website SEO strategy for this, you’re wasting your time. #googleseo #chatgptseo #AISEO #geo
We've officially entered a new era of SEO. It's not about ranking on Google. Now we also wanna show up in AI answers, feature on Reddit, YouTube, LinkedIn and TikTok.
If your strategy has not adjusted for that, you're doing it wrong.
These are the two biggest shifts that you should have made. The first is focusing on topics instead of keywords. Rather than publishing one blog post that targets a specific keyword, you're gonna have a series of pages that target a specific topic.
The content that you're publishing on LinkedIn, TikTok, YouTube, all ties into it.
Because No. 2 is focusing more on brand authority and less on domain authority. Search engines have been trying to stop people from gaming the system for years, leaning more into brands they trust rather than just websites they trust.
That means focusing on things like digital PR and cross posting to socials. Your brand needs to be everywhere.
SEO strategy now needs to consider AI answers and surfaces such as Reddit, YouTube, LinkedIn, and TikTok, not only Google rankings.
Include AI answers and non-Google surfaces in visibility audits alongside traditional search rankings.
This source is connected to AI visibility / multi-surface search, Topic strategy / cross-platform clusters, Brand authority / AI search.
We've officially entered a new era of SEO. It's not about ranking on Google. Now we also wanna show up in AI answers, feature on Reddit, YouTube, LinkedIn and TikTok. If your strategy has not adjusted for that, you're doing it wrong. These are the two biggest shifts that you should have made. The first is focusing on topics instead of keywords...